Apollo Creative Agency Inc.

Welcome back for another Creative Tip Tuesday where we give you tools to help generate innovation.

Today’s Tip is Effective Brainstorming which has different types of techniques that help you when you’re in a creative rut.

Brainwriting is an effective method in which you have a team of people come together and choose a content topic to discuss. Everyone writes down their individual ideas on a sheet of paper and sends it to the next person on the team who adds on to the previous member’s idea.

Figure Storming or for better terms “putting yourself in someone else’s shoes” is a technique used when deriving concepts from your public figures, idols, or someone within your industry. Think about what that person would do to jumpstart their creative process.

Starbursting is when you or your team use a 6-point star as a reference to generate ideas on a topic. At each point of the star, you will answer “who, what, when, where, why, and how?” about the specific topic. To make it interesting have each person provide a different answer to each star.

These techniques are just a few of many different effective brainstorming techniques. Try these to help jumpstart your creative process.

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Apollo Creative Weekly Content

🚀 We’re excited to announce our weekly content schedule for those seeking education in the creative space.

🚀 Brand Message Mondays - Highlighting different brands personal & corporate with a breakdown analysis of their messaging.

🚀 Creative Tip Tuesdays - Content Design Tips & resources for everyday creators.

🚀 We See You Wednesdays - Marketing tips & resources for brand awareness.

🚀 Film & Photo Fridays - Cinema and photography tips, analysis, with video and photo highlights.

🚀 System Saturdays - education on systems for your brand for easy management.

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🚀 Celebrities or influencers such as or are examples of personal brands. Although they may have multiple business and assets, the foundation of their brand was built around their name and likeness.

🚀 Off top of your head do you know who owns ? What about Coca-Cola? 9/10 most of us didn’t know before existed which who is also a great example of Corporate Branding. These businesses reputation is built off the services they provide to their consumers.

🚀 What Personal Brands and Corporate Brands both have in common are they build relationships with their audience, network with others, and have an attachment to their fan base.

🚀 Be specific and more importantly be intentional when choosing your logo, your colors, your fonts, and your message for your brand. 55% of people make their first impression off visual stimuli.

🚀 Last but not least don’t give up on your Brand. Be consistent through the good and bad days. Everyone has a fan base and they’re people who depend on your brand for specific reasons. Service the people because they’re the ones who help you get to the top.

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