Web My Money

Your brand isn't your logo. It's the story people tell themselves when they see your name.

In this episode, Francisco Rousset breaks down how cinema, psychology, and archetypes shape brand identity — and why most businesses get this completely wrong.

The brands that win don't just look good. They tap into something deeper: the 12 archetypes that drive human behavior. When your brand aligns with one, you stop competing on price.

Which archetype is yours?

🎙️ Full episode 👉 https://youtu.be/w_RxKPFgZEk

Link in stories.