Unicorn Lab

“There’s no TAM, there’s no SAM, only early beachhead customers.” – Jim Goetz, partner at Sequoia Capital, famous for his early investments in AdMob, WhatsApp, and Github.
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💫Entrepreneurs are asked to measure their Total Available Market to make sure it is profound enough to build a billion-dollar revenue company in it. The catch is, that you need to be able to point to an existing market to do that.
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👉🏼But how about markets that don’t exist yet? More specifically, how about products and services targeting undefined customers? From this point of view, the beachhead approach seems more effective.
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✨When you focus on the next beachhead segment, you’re not concerned about the ultimate size of the market. You try to get to product/market fit by focusing on the most promising users for your product or service.
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Each time a company secures a beachhead, it increases its resources, and profits, enabling it to attack the next segment.
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“There’s a way to do it better – find it!” - Thomas Edison
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💡Thomas Edison was the most famous inventor in American history. Though he is best known for his invention of the phonograph and incandescent electric light, Edison took out 1,093 patents in a variety of fields, including electric light and power, telephony and telegraphy, and sound recording. His public image as a homespun, untutored genius actually concealed a thinker who was quite systematic and methodical and who collaborated closely with machinists, designers, and scientists.
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“The first step is to establish that something is possible; then probability will occur.” - Elon Musk, Entrepreneur and Business Magnate