Reid-Lewis Strategy Group

Read how Media Mix Modeling revealed the unexpected and significant role a local radio station played in boosting a local brewery's sales, ultimately doubling their return on ad spend. A great example of the impact of analytics on marketing strategies.

New entrants make media mix modeling faster and more accessible Advances in cloud computing and machine learning have helped to democratize marketers' ability to use MMM. There’s also just a need for marketers to have greater transparency into the effectiveness of media planning and media measurement.

Cross-device targeting is serving ads to the same person across multiple devices. For example, a person may have a smartphone, a tablet, and a desktop computer. Cross-device targeting makes sure your ads appear on all of these devices without exceeding your frequency cap. This keeps your message in front of your target audience whenever and wherever they are.