QRCA

IN 1 WEEK! Join QRCA’s upcoming Qcast with Paul Peterson as he explores how “Catalytic Customers” can uncover overlooked opportunities, challenge assumptions, and lead to stronger insights and innovation.

Register for FREE: https://bit.ly/4vvPz9M

Registration is NOW OPEN!

QRCA’S QUAL TECH DAYS 2026
New Era, Bigger Questions

Virtual Conference
July 21-23 | Online | 3 hours/day (8 – 11 a.m. Pacific)

From new tools and methods to the bigger strategic questions shaping what comes next, join us for three high-impact, fast-paced virtual days focusing on how qualitative research is evolving in the AI era.

Why Attend?

• Fresh thinking on AI, innovation, and where qual is headed
• Practical approaches to leveraging new tools and evolving methods
• New ways to position, deliver and grow our work

Plus: Case studies, client perspectives, sponsor spotlights & interactive networking

Register now – https://bit.ly/3PuC1fn

Explore QRCA VIEWS—a global digital destination for thought leadership in qualitative research.

🔍 NEW article from our Global column

Genderless Beauty and the Semiotics of Skincare by Massimo Cealti and Stefania Gogna

What does skincare look like in a post-gender beauty landscape?

This article explores how genderless beauty and semiotic design are reshaping the cultural meaning of skincare. Moving beyond traditional gendered marketing, it reveals how emerging visual codes, materials, color systems, and packaging cues invite consumers to express identity with greater fluidity and authenticity.

Through a semiotic lens, skincare is shifting from performance for the external gaze to a ritual of self-awareness, care, and personal meaning.

The article also examines how Gen Z and Gen Alpha are driving this transformation, and what these changes mean for brands navigating a more fluid, post-gender beauty landscape.

💡 A fresh perspective for researchers, strategists, and brands interested in how identity, design, and culture are reshaping the future of beauty.

https://www.qrcaviews.org/

The best insights don’t always come from your happiest or most loyal customers. In this upcoming QRCA Qcast, Paul Peterson shares how to identify “Catalytic Customers” — the voices that help move ideas forward and spark innovation.

Register for FREE: https://www.qrca.org/admin/event/gKHvoLHEyxbZpRPHt/overview