Beast Universe

CEO and Founder of BE BEAST Apparel qualifies for Obstacle Course Racing World Championships!
Joe Schmulian recently participated in his first ever Spartan race and ended top 10 in his age division and 44th overall out of a few thousand competitors after cracking a rib and straining a calf muscle during the race. "I was looking forward to a good test of my grit and got a lot more than I had bargained for!" chuckles Schmulian." It was hell completing the last 8 obstacles with a broken rib and strained calf. Good thing is I can say beyond a doubt that I can truly represent what my brand stands for after surviving this!" He broke a rib when he was on top of an 8 foot wall and while avoiding another competitor his hand slipped and he hit his ribs on the wall. "I just heard a crunch and thought here we go, now the fun starts!" says Joe cringing and clenching his rib. He also strained a calf muscle about one mile into the race when he was passing another competitor in a freezing stream and slipped on a rock hiding in the muddy waters. It was his first Spartan race and he only had three and a half weeks to prepare. "I needed a challenge to get my butt back in shape after working nonstop for 6 months on the launch of the new website and the new line of clothing" says Joe who simply can't wait for the next Spartan race. He dedicated this race to all our fallen military heroes and their families.

Joe has competed at the state and national level in track and field, rugby, cricket, tennis and cross country. He also played division one and professional tennis travelling to 11 different countries around the world winning a professional title and also a National Championship. This was however his biggest test of grit he has had to date. "I have had to suck up a lot of pain on a sports field and grind it, but you just have not lived yet until you've had a broken rib in a Spartan race" laughs Schmulian, "Don't be a rookie, BE A BEAST took on a whole new meaning!"