Remember Media

Business owners! We just dropped our Q1 Intelligence Report on Instagram but I want to talk about this here too because some of this data matters MORE for Facebook businesses.

We reviewed everything we did in 2025 across 54 accounts, 3,393 posts, 553 shoots, nearly 42 million views across all platforms.

Here's what surprised us most:
Facebook isn't dying like some people claim - it's actually quietly winning. Our Memphis clients saw Facebook grow from 45% to 55% of total views last year. With 3 billion monthly users on this platform, and half of what shows up in your feed is now coming from accounts you don't even follow (This is confirmed by Meta's Transparency Center). Some news publishers are reporting 4x the reach in 2026 vs 2025.

But engagement is dropping everywhere. Instagram is at .45%. Facebook .15%. Comments are down across the board. What's now trending upward is saves and sends (people are sharing content privately instead of commenting publicly).

That means the old playbook of "post and hope for comments" is done. The metric that actually predicts growth now is sends per reach and asking the question: would someone forward your post to a friend?

And if you're one of those businesses still posting nothing but promotions… that's your lowest-performing content type. Across every one of our clients, every industry, promo posts hit .3-.8% engagement - whereas promo content wrapped up in heritage storytelling content hits 1.8-2.4%. Every promotion needs a story to ride. (If you don't know what this means, then you know who to call to learn more)

The full breakdown is in the carousel - swipe through and tell me which one surprised you 👇

OUR BABY TURNED 5 YEARS OLD TODAY!!!!!!!!!! 💚💚💚💚💚

A love letter to Remember Media: From the beginning, each of us knew this wasn’t just a job. We could feel it in our bones that this thing had heart and vision.

And once we were in it, really in it, we realized it was about more than content. It was about becoming. Individually. Together (!).

You became our home. Our mirror. The place where our weirdest ideas, our deepest values, and our boldest ambitions could exist in the same room.

In return, we’ve poured everything into you: Our creativity. Our time. Our prayers. Our playlists. Our biggest dreams. You’ve always made space for all of it.

You reminded us we’re allowed to lead differently. To root deeply in the city that raised us, and to build something both beautiful and bada$$.

You’ve shown us over and over again that Memphis is the best city in the world. That its stories deserve to be told. And that we were born to tell them.

We’ve cried behind the camera. Laughed until our faces hurt. Pushed past burnout. Fought for integrity and impact. And kept choosing this (choosing US) every single day.

Five years in and still growing fast is something we’ll never take for granted.

To everyone who’s believed in us, worked with us, cheered us on, or grown alongside us: Thank you. Truly.

Here’s to the next five years of doing it our way.

Happy birthday, REM. We love you more than words can hold.

And special shout out to Cori, Nathan, Denzel, Ashbee, Hannah, Savannah, Ashley, Drew, Carmen, and Ray for nurturing and raising this baby to YEAR 6! LET’S GO!!!