One 10 Media

We were all hands on deck the last few weeks, helping clients switch to Google’s new sending requirements.

Quite a few clients were worried about Google’s one-click unsubscribe feature, concerned about potential increases in opt-out rates.

Our take? Embrace the cleanup!

The folks who opted out likely weren’t vibing with your brand in the first place. It’s the quality of your audience that matters, not the quantity.

Plus, when you let go of the uninterested, it leaves more time to focus on those who genuinely love your brand. And that’s where real growth happens!

What was your take on making unsubscribing easier? Drop a comment below!

You know that old saying, ‘the shoemaker’s son always goes barefoot’? That’s kinda been our story at One 10 Media.

We've been so focused on growing our client's businesses that we've put almost no effort into developing any social media content.

On one hand, I’m kinda impressed how far we’ve made it without a social media presence. On the other hand, better late than never, right??

So cheers to new adventures, keeping our clients front and center as always, and sharing some knowledge along the way!

Mike

Join our CEO at Ad World tomorrow for his talk, "How To Supercharge Ecommerce Retention With Post Purchase Flows." Stick around after the talk for a Q&A session!

Join us at AdWorld on October 27th - 29th!