UnTours Foundation

March is Month, and as we continue this series, we’re highlighting another Reset Tourism Fund investee reshaping outdoor adventure travel across the UK.

is a Certified based in Wales, led by Claire Copeman, designing small-group and self-guided outdoor adventures, from long-distance hikes like the West Highland Way and Offa’s D**e Path to cycling routes in North Wales and trips across the UK’s mountains, coastlines, and rural landscapes.

Their trips are built with a clear focus on where tourism spend goes. By working with independent guesthouses, local guides, and small businesses, they help keep more value in the communities travelers move through, supporting more consistent, year-round income where tourism is often uneven. That same thinking shapes their itineraries, with rail-based routes, longer stays, and a focus beyond high-traffic destinations to ease pressure on overcrowded areas and bring visitors into regions that see less of the economic benefit.

They’ve also been early in putting numbers behind impact. As the first inbound UK tour operator to carbon label their trips, they track emissions, reduce where possible, and invest in native woodland creation.

In partnership with , they’ve led trips for travelers with accessibility needs, while also creating more space for women in adventure travel through an all-women team and tailored departures.

Through , their tours incorporate trail clean-ups and environmental data collection, contributing to efforts to better understand and reduce plastic pollution across the UK’s trails. And through their partnership with , they create opportunities for young people from underrepresented backgrounds to spend time in the outdoors, often for the first time, opening up access to landscapes and experiences that haven’t always felt accessible or within reach.

We’re proud to support Adventure Tours UK through our Reset Tourism Fund, backing a team that’s keeping more of the benefits of travel with local communities while creating more ways for people to access and feel part of the outdoors across the UK.

Last Friday, UnTours and the UnTours Foundation closed our doors in solidarity with those protesting across the country. It was a simple act of radical kindness, a principle that sits at the heart of both organizations. Today, we follow up with additional action to support immigrant and refugee communities who are facing fear, violence, and disregard for fundamental rights.

Our responses are not an attempt to wade into political debates. UnTours’ mission is to foster a healthy and healing society that unites people of different cultures. As a company and as individual humans, we feel compelled to call out and address activities that are contrary to that mission.

So we’ll embrace what we know best—using travel to facilitate cross-cultural connections, cultural appreciation, and respect for our shared humanity—by donating a portion of every sale to support those who have been directly affected.

Starting today through Valentine’s Day (February 14, 2026), we will donate $500 from every UnTour booked to the National Immigrant Justice Center, a nonprofit focused on upholding human rights and due process, and helping those who have been wrongfully detained to be released.

We recognize that this moment calls for both immediate action and sustained, long-term work. Some needs are urgent and demand resources right now; others require deeper systems change so that every person has a real and lasting right to life and opportunity. Our commitment is to hold both truths at once.

This work will not end after Valentine’s Day. It will continue through our decades-long commitment to direct 100% of UnTours’ profits to the UnTours Foundation, which supports entrepreneurs of all backgrounds—proudly including immigrants and refugees—with investment capital to build strong businesses and communities for all. You can meet the entrepreneurs at the heart of this work and learn more about the UnTours Foundation’s investee portfolio here: https://untoursfoundation.org/about-us/our-portfolio/

Radical kindness and real love show up in decisions, not declarations. They are reflected in what we pause, where we redirect resources, and what we are willing to give up in the service of a more just and humane world.

👉 Read the full announcement here: https://www.untours.com/blog/love-in-action

Thank you for being part of our community and for considering booking an UnTour in the days leading up to Valentine’s Day, the day of love.

With love,
The UnTours & UnTours Foundation Team