Esquire Digital

Part 2 of Brad Wetherall's conversation with Joy Hawkins, CEO of Sterling Sky, and former Google employee Joel Headley is now live!

In this episode, they dive into some of the most common Google Business Profile challenges, including what can trigger a profile suspension, when Google removes reviews, and the fastest path to recovering your profile.

If your business relies on Google Maps to drive calls, leads, or customers, these insights can help you better understand how Google's systems work and how to respond when issues arise.

Watch on YouTube:

Why Your Google Reviews Disappear (Ex-Googlers Explain) Missed Part 1: https://youtu.be/rym8pD9GnhcFake reviews that won’t...

Online reviews are more than a number.

At AmpUp’s annual virtual conference, hosted by GatherUp, Esquire Digital COO Brad Wetherall shared how businesses can use their reputation to build trust, increase visibility, and support real growth.

His session gives a practical look at why reviews matter and how they can make a bigger impact beyond the star rating.

Watch the full presentation here: https://www.youtube.com/watch?v=aGT_Ehkpxhg

The ROI of Reputation Connecting Reviews to Revenue, Rankings, and Retention Review counts don't impress the C-suite. Revenue does.In this sess...

Quick shoutout for our COO 🎥👏

Brad Wetherall was mentioned on episode 34 of The Whitespark Local Update for his Google Business Profile video verification tutorial. He was praised for his live demo walkthrough that makes the process much easier to follow.

Watch here: https://www.youtube.com/watch?v=bDUpeuUJ3lE

AI Search Data in GSC, Schema for LLMs & GBP Video Verification | E34 The Whitespark Local Update Local search was busy last week. Claire Carlile and Darren Shaw bre...

AI search is here. And generic legal content is getting filtered out.

This blog explains the new standard for visibility in 2026: information gain.

AI systems cite what’s unique. Not what’s repeated.

Tips to apply right now:

➡️ Lead with clear questions. Answer in 2–3 sentences. Make it easy to extract.
➡️ Add firm-specific proof. Case outcomes. Local court experience. Real attorney insight.
➡️ Use precise legal terms. Hybrid retrieval still relies on keywords too.
➡️ Publish fast on new laws and rulings. First-mover content gets cited.
➡️ Write with precision. It improves citation accuracy.

Read the full post: https://www.esquiredigital.com/blog/its-all-about-the-information-gain-in-2026-for-law-firms-learning-ai-search/