Grafik

We had an amazing time at last week’s inaugural Summit! Highlights from our talk on “Unlocking the Power of Brand Awareness” included:

1. Combine “brand marketing” and “demand marketing” to maximize both short- and long-term sales. You have to plant the orchard (build/grow the brand) AND pick the apples once they’re ripe (capture the resulting demand).

2. In B2B, 95% of customers are out-market at any time. Brand marketing can help prime your audience so that your company comes to mind once a buying situation arises. It’s also proven to help improve activation marketing performance.

3. Balance your investment in brand vs. demand based on your brand’s maturity and market, aiming for a 50/50 approach if possible.

4. CMOs struggling to measure brand health should set high-level goals, align them to measurable KPIs, and track growth with a Brand Awareness scorecard.

"Mergers and acquisitions are nerve-wracking and time-consuming - but they hold far more value than simply bringing two companies together. Our brand strategist Katelin Breitmayer highlights how the essential glue of brand can heighten return on investment here: https://grafik.agency/insight/the-value-of-brand-in-ma-deals/



"

1+1=3: Sweetening the Value of Brand in M&A Deals Learn more about the essential role of brand strategy in unifying companies, decoding the intricate layers that turn mergers and acquisitions into powerful, synergistic partnerships.

Transforming from shipbuilding to a formidable 'all-domain mission-ready' force, has undergone an extraordinary journey. Explore the impact of our strategic marketing campaign, which not only raised awareness of cutting-edge technological solutions but also resulted in a significant surge in website engagement: https://grafik.agency/case-study/hii/