Focus Films

People spend thousands on video and then bury it.

One post on social. Maybe a YouTube upload. Then it sits there.

Here's where video should actually live if you want it to work:
• Your homepage, above the fold.
• Your services page, explaining the process.
• Your about page - this is where people go when they're seriously considering you.
• Your email sequences, especially the follow-up after a first call. Your sales decks, instead of making the rep explain everything cold.

Social is great for reach. But the videos that close deals live on your website and in your sales process.

If your best video is only on Instagram, it's not doing its job.