UpSwell

The cameras are rollingggg 🎥
 
This week, the marketing team headed to Los Angeles to film our newest commercial, and we couldn’t be more excited about what’s ahead!
 
A huge thank you to the team at Lemonlight for being an incredible partner throughout the process. Their creativity, professionalism, and attention to detail make every project a great experience.
 
We’re always looking for new ways to tell the UpSwell story, showcase the results we help create for our clients, and bring our brand to life in meaningful ways, and Francisca Akua Cromwell does an amazing job at helping us do just that! ✨⭐️
 
Stay tuned—you’ll be seeing our newest commercial soon on some of your favorite streaming platforms!!!!

Big conversations about the future of fitness. 💡
 
Our CEO, Eric Goodstadt took the stage at the 2026 Club Solutions Leadership Summit to share insights on:

✔️ Wellness-driven member behavior
✔️ Year-round fitness participation
✔️ Why retention is becoming the true growth lever
✔️ What today’s members value most
 
One of the biggest takeaways:
“The primary risk is not always losing members — it’s losing value per member.”
 
The brands winning today are creating experiences members want to come back to — through connection, consistency, experience, and results.
 
How will you show up for your members?