Vervology

📣 Big news for anyone in Northern or Central New York! 📣

Looking for a way to stay in the loop with what’s going on in the 315?

315NY Weekly is a FREE local newsletter made just for the 315 area.

Once a week, you'll get local news, upcoming events, the best food recs, small business highlights, and more... all in one, skimmable place!

If you live or work in the 315, you’ll want to be on this list! It’s free and it’s growing fast.

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And make sure to share with all your friends!

We’ve had our hands full with some great client projects lately!

Our latest task: a brand new website for Patrick’s Painting LLC. 🎨

Patrick offers interior and exterior painting services across Central NY, backed by years of hands-on experience.

We set out to build a website that puts his experience front and center while showing off the variety of work he takes on – cabinets, epoxy countertops, garage floors, and more.

It’s simple, sharp, and made to help him attract the right clients.

🔗 See how we brought it all together: patrickspaintingservices.com

BIG NEWS:

Longtime Vervology client Barb Stone just released her new book, So Much to Drool About! 🐶

It’s a collection of short, feel-good life lessons told through the eyes of her Great Danes. Whether you love dogs or just need a quick pick-me-up, this book is a fun and inspirational read.

For today and tomorrow only (March 20-21), you can grab the e-book for just $0.99!

🔗 Get your copy here: https://a.co/d/i2rMG5f

Let’s help Barb hit the Amazon bestseller list – every download counts! 🐾📖

There are only 30 days left of the year! 🗓️

What’s one thing you can do this month to push your business forward?

Here are a few actions you can take for better online results:
👉Publish a blog post on a topic you’re an expert in
👉Update an outdated image on your website
👉Reach out to past clients and ask for testimonials
👉Update old info on your Google Business Profile
👉Send a year-end email to your subscribers

Even just choosing ONE of these items will make a difference. Go make it happen!

Data breaches are a serious threat to businesses of all sizes, and the consequences can be devastating.

The good news is there are steps you can take to protect your business! Start by taking a few minutes to review your current data security practices…

Try asking yourself:
👉Do you know what types of customer data you collect and store?
👉Do you understand your legal obligations for protecting that data?
👉Do you have procedures in place to prevent and respond to identity theft incidents?

What's your biggest data security concern? Share your thoughts in the comments. 💬

"Don't sell the way you buy" is classic advice for a good reason. But what does it really mean?

It may sound obvious, but it means understanding that your customers are not YOU. You could probably spend hours explaining how your product is made or discussing the technical details of your service. how your service is delivered

But to put it bluntly, your customers don’t care. They want to know how you can help them solve a problem, and they want to know it NOW.

This is especially important for your website, where you have just seconds to grab customers’ attention.

👉 Here’s a quick tip to put this in action… Take a minute to review your home page and ask yourself: If I were a customer coming to this site for the first time, would I understand what's in it for me?

Let us know what you find!