Jd&co. Design Studio

33 HOTEL NYC · SEAPORT
Rebranding Project

Part 04 — Pattern

The symbol is inspired by an open-winged ladybug, evolving into a distinctive, ownable form with strong potential for pattern development.

Compared to the previous, more organic version, this refined shape allows for a wider range of structured patterns beyond simple horizontal or vertical repetition.

The base unit is carefully constructed for balance and symmetry, with consistent proportions and perfectly circular dots. This enables the symbol to transform into playful yet organized patterns across various applications.

Built on precise geometric rules—combining squares, circles, and ovals—the system generates visually engaging and structured compositions.

Through rotations, flips, and repetition, a diverse range of patterns emerges while maintaining the clarity and character of the original symbol.

The KEY COLLATERALS
The key collateral pieces were crafted using refined printing techniques, with papers and finishes selected in close collaboration with skilled vendors to maintain a high level of quality within budget constraints. The keycard and sleeve were designed as a unified system, where the medallion aligns precisely with the circular die-cut, allowing the two elements to complete the composition together.