XOMAD

What is in and what is out. 2026 goals, XOMAD style.

From reading goals and matcha breaks to learning languages and creating meaningful impact through our work, this is what our team is bringing into the new year.

Same people. New goals. Let’s make it a good one.

Black Friday, Small Business Saturday, and Cyber Monday aren’t just peak shopping days, they’re three of the most influential moments of the year for shaping consumer behavior. With so many brands competing for attention, the difference between getting seen and getting scrolled past often comes down to one thing: authenticity.

That’s where creators come in. Influencers translate your promotions into real stories, how your product or service fits into their daily life, elevates their routines, solves a pain point, or becomes the gift they’re genuinely excited to give. Their content builds trust in a way that traditional ads simply can’t, especially during a weekend when consumers are overwhelmed with options.

For small businesses, creators can be the boost that introduces you to new audiences who are ready to shop local and support independent brands. For larger brands, influencers provide credibility and help humanize big campaigns, making your deals feel meaningful and not just an ad.

Through shoppable links and last-minute reminders, creators drive urgency, visibility, and conversion across the entire holiday weekend. As you prepare for the biggest retail moments of the year, influencer marketing remains one of the most impactful ways to meet consumers where they already are: online, engaged, and ready to buy.