GYK

Join GYK's Head of Media, Adam Telian, and other fantastic panelists for an April 30 discussion on media effectiveness and measurable outcomes, hosted by The Ad Club!

Get your tickets here:

In The Now: The Demand for Media Effectiveness - Event Registration As pressure from performance increases, media channels multiply and consumer attention fragments, the definition of “effective” advertising has fundamentally changed. Reach and impressions are easy to buy but proving real impact has never been harder. 

Yeah, I guess you could say we're excited to have Mark Philip join the team. 😉 Ecstatic. Humbled. Delighted. Honored. Tickled? Or any of those other fun words typically accompanying a new hire announcement!

Shout out to our friend Doug Zanger at Indie Agency News for sharing the news: https://indieagency.news/gyk-lands-the-creative-who-made-a-super-bowl-ad-more-viral-than-the-game/

Thanks to MediaPost for highlighting our latest campaign for Sweet Baby Ray's, taking a stand against Dry January!

“Dry January gave us the perfect backdrop to flip a growing cultural trend on its head in a bold, unmistakable way. As a brand rooted in a sauce-first lifestyle, it felt like a natural opportunity to grab attention and reinforce our belief that no food should ever be left dry or bland. January is also a moment when most people are making resolutions — usually centered around saying no. And if there's one thing The Boss of Sauce wants people to say no to, it's sauceless, boring food.” - GYK Managing Director, Mike Stevens

CREDITS:
Brand: Sweet Baby Ray’s
Dan Gollinger: Brand Manager

Agency: GYK
Mike Stevens: Managing Director
Erika Gammon: Account Director
Cody Farley: Account Manager
Angela Cole: Head of Strategy
Suellen Guerreiro: Art Director
Timothy North: Copywriter
Gustavo Lopes: Creative Content Producer
Kelly Van Wart VanWart: Producer
Adam Telian: Head of Media
Jared Schauer: Senior Integrated Media Planner
Julia Heitin: Associate Media Specialist

Sweet Baby Ray's Rejects Dry January In Favor Of Flavor GYK created the "Say No to Dry January" campaign.