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Signed, sealed, and on their way! 📦✨ Sending some major love (and a whole lot of books!) from Data-Driven Salon Summit to the amazing community.

We are so incredibly proud to partner with Strata to support their highly successful, profitable, and systemized salons. 😍

If you want to learn how to turn first-time guests into lifelong clients, head to our link in bio to get your copy of From First Date to Forever: An Owner’s Guide to Marketing Like a Matchmaker! 💌

Hey owners! 👋 Did you know the national average retention rate for new salon clients is under 35%? That’s terrible, but we can fix it.

Even if you have the best systems for getting new clients in the door, the real gap is happening in the chair. We have an industry-wide crisis of clients not coming back for visits two, three, and four.

The solution? Use your consultation to get them excited about the future. Don’t just talk about today’s cut—talk about next month and next season’s hair goals! People are craving real, intimate connection.

Stylists, you have to do your part and have the guts to just ask. Don’t assume it’s a “no.” Assume they want to continue this relationship with you! At the end of the service, simply ask: “Let’s get you on the books for next time. Does this date or this date work better for you?”

Shift this one behavior, and you will see a magical rise in your retention rates. You’ve got this! ✨👇

Let me know in the comments: are you actively pre-booking your clients?