Wisconsin Optometric Association

The holidays are an ideal time to reinforce toy safety and vision-friendly play with patients and parents. Our December press release outlines key talking points WOA members can use to help reduce preventable eye injuries this season. https://buff.ly/IXG5IDi

Optometrists aren’t the only ones focused on helping patients see their best.
As we celebrate Week, we’re happy to highlight partners like Cherry Optical Lab — always striving for perfection in every lens they craft. 💎

Here’s their message to Wisconsin optometrists:

Perfection may not exist, but that doesn’t stop us from pursuing it every single day, because our customers deserve a Lab that’s always striving to be better, every single day, in every single lens.

So, follow us on our journey as we become the very best for our customers: https://buff.ly/RTYtvvX

We’re honored that Governor Tony Evers has officially proclaimed October 6–10, 2025, as “THIS IS OPTOMETRY” Week in Wisconsin! 👁️💚

As we celebrate 125 years of advancing optometric care, this recognition underscores the critical role optometrists play in protecting vision, detecting systemic diseases, and improving quality of life across our state.

Here’s to more than a century of service—and to the doctors of optometry who continue to move our profession forward.