Copy Compass

Coming Soon...

✨ Anatomy of a Sales Page ✨

A guided workbook to help you write more effective sales pages 📃 for your offers.

It'll include prompts, exercises, ethical copy tips, and insights to help you draft 7+ impactful sections of copy for your next sales page.

I'm standing like this ^ because this workbook makes me feel like a superhero 🦸 saving you from copy headaches and procrastination ahead of your next launch or sale or release!

DIYing your copy can be FUN and this workbook is gonna prove it.

The waitlist for Anatomy of a Sales Page is going live on Friday to my Letters From Camp crew. 📧

Copy 🤝 Content
The perfect pair! But what's the difference?

I get this question a lot, so let's chat...

👉 COPY persuades and prompts action. It's what turns curious visitors into potential clients. You'll find copy on websites, in email campaigns, and on sales pages where the goal is to drive conversions.

👉 CONTENT educates, informs, and entertains. It builds trust and establishes authority over time. Think blog posts, social media, and newsletters—the things that nurture your audience and keep them comin back.

Great brands balance both, leveraging copy to drive results, and content to deepen relationships.

My services span both categories, and I love using my skills to create that balance for my clients through engaging copy and helpful content.

Which one do you feel more confident writing? Most of my clients feel excited to educate through blog posts and newsletters, but find it difficult to craft copy that connects with their target audience and drives them to inquire.

I get it! It's hard to brag about your brand 🤪.

Let's team up to find that sweet spot! ⚖️

Spring is here and I'm defrosting 🍎

My brain has been buzzing lately. As I enter a new season, I can't help but wonder (and imagine) what new people, places, and projects I'll uncover in this chapter.

I have big plans to launch something new and unexpected (to me) this year.

I'm cultivating new skillsets as a copywriter, but also as a multi-passionate creative.

I'm shaking off the dust in areas of my biz that I am ready to nurture again!

And while I have said this at the start of nearly EVERY season, and will continue to do so, I just gotta say...I am SO back, baby.

I want to write your copy, and I also want to help you get really clear on your verbal identity.

I want to write your copy, and I also want to help you become a better storyteller and advocate for your brand.

I want to write your copy, and I also want to fill you with confidence to hit "send" or "publish" or "launch."

Want me to write your copy (or literally anything else 👆)? Let's chat. I'm SO ready!

Sent a lil love letter to your inbox last week and your responses blew me away 😮‍💨

My newsletter—Letters From Camp—is back and better than ever, featuring 6 sections of tidbits and notes to help you write better ✍️, get involved ✊, expand your expertise ⚡️, and find community 🍯.

I had so much fun writing it, I couldn't help but share a highlight reel of what was included.

If you've been on the fence about opening up your inbox to my letters, this might help you decide if you want in. 😌

No pressure, obvi, but I sure do love writing about ethical marketing, stewardship for M***a Earth, current projects, and tips for better messaging and copywriting.

Be well 💌