UW E-Business Consortium

One Week Away!

The Wisconsin Digital Symposium is happening in person on June 1, 2026, at Lambeau Field in Green Bay.

If you’re focused on operationalizing digital capabilities—from data and AI to platforms, analytics, intelligent products, and automation—to drive measurable business outcomes, this is the event for you. With keynote sessions from Phil Gilbert and Áine Denari, plus an executive panel, lightning talks, and sponsor case studies, the day is designed to deliver practical insights you can put to work.

Attendees will also have the opportunity to attend the Wisconsin Drives Manufacturing Summit the very next day—at no extra cost. This energizing summit brings together industry leaders, researchers, and policymakers at Lambeau Field to explore new frontiers in manufacturing, emerging technologies, and their future impact on Wisconsin’s economy.

Together, these co-located events create a seamless two-day experience focused on the intersection of digital strategy and manufacturing excellence, spanning AI and automation, workforce development, applied innovation, and cross-industry collaboration.

Ready to join us? Register now:
https://uwebc.wisc.edu/wisconsin-digital-symposium/

Today’s Leadership Alignment: On the Mission and Value of Marketing was a huge success!

Members discussed how marketing is often still viewed as “advertising and sales support” rather than as a strategic engine spanning across all 7Ps. Together, participants explored how misaligned definitions, short-term expectations, and unclear metrics can make it difficult for marketing leaders to communicate their full impact to the C-suite. The session created space for thoughtful discussion, peer debate, and practical ways to better articulate marketing’s mission, value, and role across the full 7Ps.

A big thank you to Anne Norman, Chief Marketing Officer of UW Credit Union, for sharing how UW Credit Union has incorporated the 7Ps to create a more holistic marketing strategy.

A further big thank you to our panelists for sharing their expertise and real-world perspectives across industries:
👏 Aly Blawat, Blain’s Farm & Fleet
👏 Sean Rudi, Promega
👏 Jennifer Stiansen, Oshkosh

And thank you to everyone who joined the conversation and contributed to such a thoughtful and engaging discussion. We’re excited to see how these ideas help marketing leaders strengthen alignment, clarify impact, and translate marketing’s value more effectively within their organizations.