Plastic Reduction Project
Recycling was supposed to be the answer. For many of us, the blue bin symbolized responsibility and progress. But the more we learned, the clearer it became that recycling plastics has limits, and in many cases does not work the way we were led to believe.
That realization was a turning point. Instead of accepting the status quo, we decided to create a nonprofit that could focus on real solutions. The Plastic Reduction Project was born from the belief that reducing single-use waste and building systems of reuse are the only paths forward.
Learn more and get involved - link in bio
09/19/2025
A look back at our ARC sticker campaign ✨ Small reminders with a big message: reuse whenever you can. ♻️
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Louisville, KY