LESTER

We partnered with and to design and produce a highly interactive activation at this year’s CEW Beauty Expo 💄✨

The bold red-and-white space featured themed “Funhouse” zones, a playful Plinko game, trivia wheels, and the now-iconic Mini Marvels Ferris Wheel—all designed to spark nonstop engagement and social sharing.

Over 1,000 attendees joined in the fun: meeting Beauty Consultants, playing games, winning prizes, and leaving with gift bags filled with 10+ beauty favorites. Influencers and top media stopped by, with rave reviews like “This is the best activation at the expo!”

CVS Beauty stole the spotlight, and we loved bringing this immersive experience to life.

This is Lester produced an experiential event celebrating 150th anniversary, aiming to spark industry excitement with shareable moments, reintroduce the brand to a new generation, and honor its legacy of empowerment.

Forty-five editors, influencers, and Warner’s executives experienced the brand’s history through an interactive 150-year timeline featuring products curated by Lester from Warner’s archives. Additional touchpoints included a bra-fitting station led by a Warner’s expert, where attendees learned about sizing and styles and received their perfect fit by mail post-event. Guests also contributed to Warner’s history by filling out custom postcards with vintage Warner’s imagery, sharing what confidence means to them today for a time capsule.

Warnersbras
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This is Lester produced an experiential event celebrating 150th anniversary, aiming to spark industry excitement with shareable moments, reintroduce the brand to a new generation, and honor its legacy of empowerment.

Forty-five editors, influencers, and Warner’s executives experienced the brand’s history through an interactive 150-year timeline featuring products curated by Lester from Warner’s archives. Additional touchpoints included a bra-fitting station led by a Warner’s expert, where attendees learned about sizing and styles and received their perfect fit by mail post-event. Guests also contributed to Warner’s history by filling out custom postcards with vintage Warner’s imagery, sharing what confidence means to them today for a time capsule.

Warnersbras