The Pollack Group

Influencer marketing can be one of the most powerful tools in a brand’s marketing kit - if they know how to do it right.

On this week's episode of imPRessions, we sat down with Amanda Brunak, Influencer Marketing Manager at Olipop, to discuss how influencer marketing is evolving and what brands need to know to stay ahead. If you’re curious about building a new influencer campaign or refining an existing program, Amanda shares practical insights that every communications and marketing professional can apply.

Tune in today! https://pollackgroup.com/new-rules-of-influencer-marketing-amanda-brunak/

What does AI say about your brand? With more people turning to AI instead of search engines, visibility is no longer just about Google rankings. That's why we launched Sited, our Generative Engine Optimization (GEO) solution.

Bolstered by our new partnership with Brandi AI, Sited helps brands understand how they're represented across AI platforms like ChatGPT, Gemini, Claude, and Perplexity, providing a roadmap to improve visibility through strategic PR.

Learn more: https://pollackgroup.com/ai-has-opinions-about-your-brand/

Holidays present ample opportunity for marketers to capitalize on the cultural conversation, and America’s 250th birthday was no exception. Here are some of the brands that did this milestone Independence Day right: https://www.linkedin.com/feed/update/urn:li:activity:7481396210654789632

How Smart Brands Leveraged America 250 | The Pollack Group Holidays present ample opportunity for marketers to capitalize on the cultural conversation, and America’s 250th birthday was no exception. Here are some of the brands that did this milestone Independence Day right.

21+ million organic earned media impressions. Record-breaking social engagement. Unforgettable moments with Lisa Vanderpump and Shaquille O'Neal. Go behind the scenes of Customer Contact Week and check out our favorite highlights!