Olvera-Street.com

Join us on Olvera Street! 🥰

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As actor Pepe Serna says, the El Pueblo de Los Angeles Heritage Festival is the place to be this weekend! El Pueblo de Los Angeles Heritage Festival is a three-day celebration of food, music, and culture taking place during the 2026 World Cup at El Pueblo de Los Angeles Historical Monument. June 26–28, 2026 Friday & Sunday: 10:00 AM – 9:00 PM Saturday: 10:00 AM – 10:00 PM Important Event Information: • All attendees must carry personal belongings in a clear (see-through) bag. • All guests will be subject to a brief security screening before entering the festival grounds. Free admission. RSVP for a chance to win prizes. elpuebloheritagefestival.eventbrite.com

Your support means the world to us!

We hope to continue the Blessing of the Animals, Cinco de Mayo, Dia De Los Mu***os, and Las Posadas for our community and for visitors around the world.

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Olvera Street has seen lower foot traffic since COVID and still hasn’t fully bounced back. Recent ICE raids and heightened immigration enforcement have added another layer of uncertainty for some visitors and businesses. Tiendita owners along the historic street are keeping their fingers crossed that the World Cup helps bring people — and business — back. This story was produced in collaboration with our partners at the USC Annenberg School for Communication and Journalism.