Japio

Ad Spend Optimization Scenario Planner

Take control of your advertising strategy with our Ad Spend Optimization Scenario Planner—an AI-driven tool that empowers businesses to optimize their advertising budgets across multiple platforms with ease and precision.

Ad Spend Optimization Scenario Planner - Japio - Data Platform for Marketers Ad Spend Optimization Scenario Planner Take control of your advertising strategy with our Ad Spend Optimization Scenario Planner—an AI-driven tool that empowers businesses to optimize their advertising budgets across multiple platforms with ease and precision. Get started What Is It?The Ad Spend O...

Instant metric forecasts → clear visibility into the future without needing a data scientist.

Metric Forecasting - Japio - Data Platform for Marketers Discover the Future of Your Metrics with Japio's Forecasting Technology In a world where business agility and foresight are more valuable than ever, Japio provides an innovative feature "Metric Forecasts". This powerful tool is designed to transform how businesses predict and prepare for future tren...

Marketing Mix Modeling (Robyn-based Scenario Planner → budget optimization)

Question it answers:
👉 “If I move $50k from Google Ads into TikTok (or shift budget across channels), how will that change my total revenue and ROI?”

Get Started with No-Code ETL: Data Transformation in Japio

1. Join multiple datasets into one using INNER JOIN, OUTER LEFT & RIGHT JOIN and FULL JOIN

2. Verify & Clean - remove irrelevant or unusable data, fix any inconsistencies and missing values. For example, maybe campaign names were named differently on various platforms, and you want to clean this up and make it one consistent campaign name.

3. Deduplicate - exclude redundant data.

4. Arithmeric Operations

5. Calculated columns, for example CPC

6. Apply filter rules with custom date range

7. Sort, rename & remove columns

8. Currency conversion

9. Schema mapping