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Most software companies integrate payments and assume the revenue will follow. It doesn't. And that's exactly the problem Jo Elias Phillips and Will Corbera built Payabli to solve.

These two have decades of payments experience between them. Will bootstrapped his first payments company for 17 years before a successful exit. Jo helped architect what became ServiceTitan's payments business, now processing $60 billion annually. They both saw software companies bleeding money on fragmented payment solutions that were never designed for the platforms using them.

Payabli has since raised $60 million in venture capital, serves close to 100 partners, and processes tens of billions in volume. In this episode of Margin for Error, we get into the go-to-market pivot that transformed their sales strategy, why building for complex, high-trust verticals creates competitive advantages that are nearly impossible to replicate, and the lessons they carried from past companies into this one.

Watch the full episode now (link in comments).

In 2025, founders stopped treating pricing as a task and started using it as a growth engine.

The results spoke for themselves. In 2026, we’re going even further: bolder bets, smarter models, faster expansion.

Pricing isn’t what you charge. It’s how you lead.

2025 was a year of compounding impact.

We worked with bold founders, world-class investors, and teams serious about turning pricing into a strategic edge.

From capital raised to pricing power gained, the numbers speak to one thing: pricing isn’t just about revenue. It’s about reach, readiness, and long-term resilience.

2026, we're just getting started.