Trax One

Would you say your company focuses more on Advertising or Marketing? This article gets into the key differences.

http://ow.ly/Pz4H50xOANT

Marketing vs. Advertising: Which Should You Be Doing? If you're deciding between marketing vs. advertising for your business, The Blueprint shows what each looks like and how you can be the most effective with both.

"In fact, fully understanding who the customer is, protecting one’s brand and engaging in regulatory-compliant marketing can now be less daunting in an increasingly digital cannabis marketplace."

http://ow.ly/d60p50xHaKt

Adtech In The Age Of Digital Cannabis: Accessing The Next Frontier Of Consumers The combination of ingestion, processing and targeting technologies can inform a safe, compliant and ready-to-spend media plan to help secure a much-sought-after first-mover advantage in this new consumer segment.

"The success of "Whopper Detour" demonstrates how creative uses of mobile technology can help marketers cut through the clutter of traditional ads, especially as consumers grow increasingly blind to static print or TV spots."

http://ow.ly/xOMP50xH9Y3

Campaign of the Year: Burger King's 'Whopper Detour' A geoconquesting stunt blended a heavy dose of technology with a creative concept to drive 1.5 million downloads of the burger chain's app.