Assimilation Designs
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If you took away your logo, what would your brand say about you?
More importantly, what would your audience say?
The key to building an effective brand with confidence and depth is understanding what goes into it.
By diving deep into your brand, you can create a memorable and authentic experience that resonates with your audience.
Here’s my recipe for brand success →
09/08/2020
Custom packaging design for my Apricus project. I’ve said it before, and I’ll say it again. Packaging is one of my favorite parts of the branding process.
As a designer, I am definitely guilty of purchasing things based solely on unique or beautiful packaging. These days though, I am a lot more conscious about the items I buy and the ones I design for my clients.
Below are some of my favorite ways to create unique, memorable packaging that looks good and helps the planet too 🌱
✧ Eco-friendly packaging. Plant-based materials are a great option, including mushroom and h**p packaging. There are also materials like cornstarch and compostable options like unbleached kraft pulp, which is also marine safe.
✧ Reusable and biodegradable packaging. More and more brands are finding ways to reuse packaging and make it rewarding for customers. Reusable bags have become a staple for grocery shopping and farmer’s markets, so why not for everyday purchases and online orders? Reusable bags are now being made with a variety of biodegradable materials including potatoes, cassava, and yuca—a root vegetable that actually dissolves In water!
✧ Recycled packaging. Biodegradable and compostable options aren’t a worldwide standard (yet) and can be costly for some. Recycled packaging is a good alternative, and you can find many plastic-free and 100% recycled paper solutions for items like boxes, bags, cartons, stickers and more.
Big change starts with small steps. I am committed to making smarter choices for myself and I encourage you to explore options that reflect your values.
Building a conscious and sustainable brand requires time and effort, but it’s certainly doable. I’m honored to help brands achieve their goal of making a difference and, in turn, making our world a better place 🌎
09/04/2020
If you haven’t heard yet, you can now post line breaks on Instagram!
That means no more struggling to figure out how to space your content. No more need for fancy editing tricks. No more time wasting!
Just type out your content and space it exactly as you’d like it to appear in your post and voilà! You’re done.
I am all about working smarter and not harder, so I’d say this a change worth celebrating 🥳
Stay safe and enjoy the long holiday weekend!
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