Into The Next

CPG founders: landing a big retail account isn't always a win. Here's the cash flow problem that comes with it.

→ You produce inventory before you get paid
→ The retailer pays on Net 60
→ Your supplier wants payment in 30
→ You're cash-flow negative on your best month of the year

This is one of the most common, and most dangerous traps in consumer goods. Growing fast while your cash is going the wrong direction.

The fix is a financial model that maps your inventory cycles, payment terms, and working capital needs at each growth stage before the problem hits, not after.

We built this for Reel Paper ($10M+ revenue) and Kenia Beauty. It's how they scaled without the cash crisis.

Does this sound familiar? Tell us where you are we'd love to help.

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