Drive Research

The Big Game turns everyone into a stats person. Here are a few “Did you know?” nuggets you can drop this Sunday at your watch party 🏈📊

🏆 In the last 10 years, the New England Patriots have reached football’s biggest stage 4 times (including this season’s trip).

💰 The NRF expects $20.2B in total game-day spending (food, drinks, decorations, etc.).

🍗 Americans are projected to eat 1.48 billion chicken wings.

📺 A 30-second commercial spot is going for about $8M, with some hitting $10M. That’s roughly $333K per second at the top end.

🍕 About 12.5 million pizzas get ordered nationwide. With average menu prices around $17.61, that’s roughly $220M in pizza.

🥑 280 million pounds of Mexican avocados are projected to be imported into the U.S. for the Big Game alone.

💸 Americans are expected to legally bet $1.76B on this game

Sources: Adweek, National Chicken Council, Food Business News, Avocados From Mexico, National Retail Federation, Reuters

For the third consecutive year, Drive Research is proud to support the State of Caring survey in partnership with the United Way of Central New York. By donating our team’s time and expertise, we hope this research helps local organizations discover new ways to give back and strengthen our community. 🍊🍊

A special thank you to Christopher Coville for leading this year’s study, and to George Kuhn for presenting highlights at the State of Caring breakfast.

Here are a few highlights from this year’s survey:
📊 Central New Yorkers are 16% more likely to give than the rest of the U.S.
📊 70% donated $100+ in the past year, with half giving $200+
📊 1 in 4 residents volunteer weekly or more
📊 Gen Z is least likely to donate money but most likely to volunteer time
📊 The top barrier to giving is financial strain, followed by economic uncertainty

👉 Dive deeper into the data, trends, and insights shaping philanthropy in Central New York. Download the 2025 State of Caring report here: driveresearch.com/state-of-caring-report-cny/