Merchant Design

Working at Cornett, I get to work with clients making a real, life-saving impact on families everyday. Kentucky Children's Hospital is one of those clients and I am honored to help promote the amazing work they do for children and families across the Bluegrass.

Lexington Herald Leader is doing nominations for “best of” businesses! Would love to get some nominations for photographer! Help a girl out!

Readers' Choice 2020 Nominate your favorite business for Readers' Choice 2020!

It has been a long long time since I posted. Many of you know I work full time for an advertising agency named Cornett. This keeps me very busy and I love my job.

The Lane's End Post Times is a project that I have been privileged to work on with a talented team of creative director, marketers and copywriters. We created this newspaper to appeal to people within the Thoroughbred industry. The newspaper has 2 issues per year, one for the Kentucky Derby and one for Breeders' Cup. As you all know 2020 posed some difficulties for in-person events, so we also distributed this digitally, which provided far more reach than print.

The articles written in this newspaper are industry specific and relevant to those within the Thoroughbred racing and breeding industry. The goal is to give them relevant articles that also help keep Lane's End Farm (the client) and its successes top of mind during the racing and breeding season.

A fun feature of this issue is the additional Horse-strology, a fun play on horoscopes for horses! I enjoyed creating the icons to align with the creative writing by the amazing Kathy Martinolich.

The cartoons on the last page are drawn by a cartoonist well known by the industry as a whole, which adds additional interest to the project.

This newspaper has been well received by the industry and also by the client! I am excited to create new issues in the future and expand the capabilities of the digital version.