Spirit At The Beach

My name is Jermaine Dawson, and I’m proud to be a part of the Spirit at the Beach Foundation here in Negril, Jamaica.

This foundation means more than just giving back—it’s about standing with our people when they need it most. From supporting hurricane victims, especially our hardworking beach vendors, to helping individuals build and grow proper businesses, we are committed to strengthening our local community.

We believe in the talent and resilience of Negril. Whether you’re an artist, a photographer, or a craftsman, Spirit at the Beach is here to guide you in marketing your skills and turning your passion into something sustainable.

One of our main goals is to empower people to stand on their own—to be able to help themselves without having to rely on government assistance, especially in times of natural disasters like Hurricane Melissa.

Our focus is simple and intentional: uplifting the people of Negril and the surrounding areas. This is for our locals—our brothers and sisters—ensuring that the support stays right here at home where it’s truly needed.

Together, we’re not just rebuilding… we’re creating opportunities, empowering dreams, and keeping the spirit of Negril alive.