Ciniva

🚀 Facebook Ads cost per lead (CPL) is soaring! Is it time for small businesses to flee?

The hard numbers:
🔹 2025 cost per lead (CPL) up 21% YOY
🔹 Conversion rate down 11% YOY
🔹 Click-through rate (CTR) is flat

But there is a silver lining. Read on to see: https://ciniva.com/notes/are-facebook-ads-still-the-go-to-strategy-for-small-businesses

data source: Wordstream

👀 Have you seen a streaming ad lately that felt almost too perfect for you?

That’s the power of Connected TV (CTV)—and it’s changing how brands reach their audiences.

Here’s why CTV advertising is gaining ground fast:
📡 It reaches viewers that traditional TV misses
🔍 It delivers incredibly precise targeting
📈 And it ties directly to real, measurable results

In our latest blog, we dive into how CTV is not just disrupting the ad world—it’s rewriting the rules.

🖱️ Read the full post here: https://ciniva.com/notes/why-ctv-advertising-is-taking-over-screens-and-budgets/

Why CTV Advertising Is Taking Over Screens (and Budgets) - Ciniva Digital Notes In 2025, few digital marketing trends have surged as quickly as Connected TV (CTV). Over the past year, CTV has transformed from a buzzword into a budget priority. In the U.S., CTV ad spend rose from $24.6 billion in 2023 to $30.1 billion in 2024—a remarkable 22.4% increase (1). With millions ...

Navigate the Digital Landscape of Hampton Roads Like a Pro😎

Digital Marketing Challenges and Best Practices in Hampton Roads - Ciniva Digital Notes Businesses in the Hampton Roads area face unique challenges and opportunities when it comes to digital marketing. Whether you run a small business in Norfolk, a restaurant in Virginia Beach, or a retail store in Chesapeake, understanding the specific digital marketing landscape in Hampton Roads is c...