Clear Aim

Hosted our monthly Women in Business microgroup at with guest speakers Jon and Bianca from today. We had a great discussion about using organic and paid marketing tactics to reach your audience wherever they are online.

Joined local business leaders today for a great lunch workshop by Cedar Park Chamber of Commerce and Forward Partners. The discussion about uniting people by being intentional, prioritizing purpose, and offering steadiness and healthy vulnerability was perfectly timed and really well done. Good stuff.

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Spotify Wrapped is one of the best examples of using customer data and communication for brand building. It's the only end-of-year vendor communication I look forward to, and it has nothing to do with special offers or discounts. Instead, it reinforces their brand assets and personality, rewards customer behavior, encourages word of mouth advertising, and offers opportunities to surprise and delight users. The artists' thank you videos are a nice touch. Well done, Spotify 👏

Here's a peek into my head in 2023. Anything interesting or surprising in yours? What made your list of top podcasts?