No Nonsense Insurance & Retirement Associate

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I came across this article I’ve linked here recently and today I want to discuss the renewed interest in income products in retirement and the reason behind it.
There is a substantial and growing interest in lifetime income/guaranteed income among clients, plan sponsors, and insurers. Why is this? Here are 4 reasons why people are implementing guaranteed income products into their retirement plan:

1. Longevity risk – People are living longer and worry about outliving savings.
2. Market volatility & inflation – Uncertainty makes guaranteed income more attractive.
3. Higher interest rates – Today’s rates make income guarantees more competitive.
4. Peace of mind – Many prefer stability over taking on all the retirement risk themselves.

So if you are interested in taking advantage of these higher interest rates and giving yourself some peace of mind by reducing your overall asset risk, give me a call to make sure one is right for you!

https://www.limra.com/en/newsroom/news-releases/2025/limra-2024-retail-annuity-sales-power-to-a-record-%24432.4-billion/?utm_source=chatgpt.como n

LIMRA: 2024 Retail Annuity Sales Power to a Record $432.4 Billion Total annuity sales posted $432.4 billion in 2024, up 12% year over year, according to preliminary results from LIMRA’s U.S. Individual Annuity Sales Survey, which represents 83% of the U.S. annuity market. This is the third year of record-high annuity sales.