Traction

Camron was featured on the Symplicity Conversations podcast, joining Catherine Ripley for an inspiring conversation about building brands with purpose that make a difference.

Grateful for the opportunity to share our perspective! If you're passionate about purpose-driven work, this episode is well worth the listen.

You can find it on your favorite platform --> https://symplicityconversations.transistor.fm/

In today's saturated market, standing out requires more than just a unique product or service—it demands a purpose-driven brand. In this episode with Camron Gnass of Traction Brands, we talk strategies that help brands resonate deeply with their audiences by aligning business goals with meaningful missions.

Whether you're a marketing professional, brand strategist, or business leader, this conversation offers valuable perspectives to elevate your brand's impact.

Check out all of our episodes, however you watch or listen, here: https://hubs.la/Q03qnRTH0

Check out the pod! https://hubs.la/Q03qnSRv0

Every once in a while, a couple worlds collide. Then sometimes three of them do (that's officially more than a couple right?). In this project, we were able to design a limited edition label for the Mucky Duck Mustard collaboration with Stormy Kromer in celebration of Plaidurday (which started here in our studio) to bring you 'Yooper Plaid Mustard'! We asked what does Plaid taste like, and this is the result. A spicy stone ground, perfect for fall flavors. Give it a try. Snag in person at the Upper Peninsula Supply Co. in Marquette, other select retailers around the state or online from Stormy Kromer --> https://www.stormykromer.com/mucky-duck-yooper-plaid-mustard/

We are so honored to have a recent brand & packaging identity share a spot on this coveted list with brands like Coca-Cola, Stella Artois, & OLIPOP from hero agencies across the globe. The Dieline Awards are one of the most prestigious awards for food packaging design and is the world’s most visited packaging design website. It's a well-established competition with a large international audience that specifically celebrates creative and innovative packaging across many categories! Mucky Duck Mustard is a beloved 40 year old Michigan heritage product. Winners are announced in May. Peek at the list here --> https://thedieline.com/blog/2024/4/8/short-list-2024

Award Winning Brand Strategy, Design & Communications - Traction Strategic ideas brought to life through meaningful design. Brand strategy and activation that is brave and creative.