Flying With Founders

A great product isn’t enough—you also need a strategy to bring it to the right people.

In this episode of Flying With Founders, Jason Hoffer, Business Design Leader at Crowe X-Design Lab, shares how he and his team help founders develop a strong go-to-market strategy from day one. From identifying the right customers to refining a company’s value proposition and planning for growth, they work with entrepreneurs to turn great ideas into businesses that are ready to launch.

Jason explains that taking the time to build a thoughtful go-to-market plan early can help founders avoid common mistakes, gain traction faster, and create a clearer path for long-term success.

His insights are a reminder that how you introduce your business to the market can be just as important as the product or service itself.

What do you think is the most important part of a successful go-to-market strategy?

Building a successful company isn’t just about getting started—it’s about navigating every stage of the journey.

In this episode of Flying With Founders, host Reuben Levinsohn shares how his team supports founders throughout the entire lifecycle of their business. From securing funding and building the right network to preparing for long-term growth and exit planning, the goal is to help entrepreneurs make informed decisions at every step.

Great founders know that success isn’t defined by a single milestone. It’s built through thoughtful planning, strong relationships, and a clear vision for what’s next.

This conversation offers a closer look at the mission behind Flying With Founders and why helping entrepreneurs at every stage of their journey is so important.

What part of building a company do you think founders should plan for earlier than they typically do?

Great ideas often come from solving everyday problems.

Josh Lueck and Mike Robertson share the story behind Looper Lids—how a simple idea turned into a product designed to make life a little easier. They discuss what Looper Lids is, how the concept first came to life, and the journey of taking an idea from a problem worth solving to a growing business.

Their story is a reminder that innovation doesn’t always start with a groundbreaking invention. Sometimes it begins by noticing a common frustration and having the determination to create a better solution.

Flying with the founders of Looper Lids, Josh Lueck and Mike Robertson, was a great opportunity to learn about the inspiration behind their company, the challenges of bringing a new product to market, and the entrepreneurial mindset that keeps them moving forward.

What’s an everyday problem you’ve always wished someone would solve?