Abby Riggleman
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05/29/2026
Not all my days look like this.
Most of them are messier, juggling client work, two little girls, and everything in between. But every once in a while you get a day that just flows. School conference, a latte from the best quiche from flowers from .market.flowers.shop Market, client work, and hibachi with family to close it out!
This is what I’m building toward. Not every day. Just more days like this one.
The hardest part of personal branding isn’t deciding what to post, it’s deciding what NOT to post. Before you share your story, you need to know your plot. Think about it like a movie. You’re not watching every moment of a character’s day.
You’re watching a curated view, the parts that matter, the parts that move the story forward. Your founder brand works the same way. You choose what to focus on, what to skip, and what stays off camera. That’s not being fake.
That’s being intentional. Boundaries aren’t walls, they’re the structure that makes storytelling sustainable.
Save this as a reminder that you don’t have to share everything to build something real.
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