Sherloc

Interesting things...

Julianna Ormond, Rc Williams & the team have spent the last few weeks re-deep diving on tons of intent data points around buying decisions & how they are being made now.

It’s not happening the way most of us think.

We’ve spent decades optimizing for human behavior: the psychology of the click, the emotional hook, the visual layout.

But the new primary shoppers aren't human. They are AI agents.

They're not browsing the way we do.

If your stuff ain't readable by the machine, you are effectively invisible to the people actually making the decisions.

You've got two audiences now, and one may control if you're ever seen at all by a human.

It’s a massive shift. Learn more at https://investinanswers.com