Group Y

In this week’s Group Y Content, we revisit last month’s CreativityFlow talk with Brian Gase, VP of Engineering Quality at Rivian, whose journey from aerospace student to Rivian’s fourth employee offers powerful lessons on creativity, collaboration, and building the impossible.

We are celebrating 20 years of Group Y, taking a moment to reflect on two decades of conversations, community, and ideas that have continually pushed creativity, culture, and business forward. We revisit "Future Proofing 101," where Brian McDonell of melin discussed how betting on yourself and deeply listening to consumers can help create brands that transcend categories.

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Group Y Content : Building What Seems Impossible Lessons from Rivian, melin, and 20 Years of Group Y

Don’t miss the final CreativityFlow event of 2025! Join us on Wednesday, December 3rd, at the Rivian South Coast Theater in Laguna Beach, CA.

The evening will be filled with networking opportunities and insightful talks from our featured speakers: Gemma Correll, Illustrator and Cartoonist, and Brian Gase, VP at Rivian.

Tickets are available at CreativityFlow.co. This event is expected to sell out, so seize this opportunity!

CreativityFlow is powered by the Laguna College of Art and Design and Group Y.

Don’t miss the kickoff of Season 3! Join us Tonight - Wed., October 1st for CreativityFlow speaker series at the Rivian South Coast Theater in Laguna Beach CA.

It will be a packed night of networking and insights from our speakers: Jason Sperling, Chief Creative Officer at INNOCEAN, and Scott Richards, Founder at

Tickets available at CreativityFlow.co - This event will Sell-Out, so don’t miss this opportunity.

CreativityFlow is powered by LCAD Laguna College of Art and Design, and Group Y

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Jason Sperling, Chief Creative Officer at INNOCEAN, the award-winning creative mind behind iconic campaigns like Apple’s “Mac vs. PC,” with a career spanning brands from Disney to TikTok, multiple Cannes Lions, an Emmy nomination, and two books on creativity and brand leadership.

Scott Richards, Founder at Slightly Choppy, an artist and graphic designer, an LCAD MFA graduate, and previously creative director at Quiksilver & Stance, blends a background in typography, bold color, and hand-crafted processes with early surf culture influences to create timeless works that celebrate imperfection and history.

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ICYMI: Next week we kick off CreativityFlow in Laguna Beach, head to Vegas for ComplexCon, and highlight must-attend events across the industry. Plus: fresh job openings, hot takes on the X Games rebrand, the Virgil Abloh retrospective, and more shaping culture now.

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Group Y Connect: CreativityFlow + ComplexCon Check out the latest events, content, jobs. community