VariaMetrix

"Successful people often assume that they’re right, and, as they rise, the world around them confirms that assumption. Consequently, business leaders may start to believe that their instincts are more valuable than external input. So, the more successful you are, the more important it becomes to use data to validate your instincts."

Council Post: What Does It Mean To Be A Data-Driven Leader? Today’s business leaders are expected to be data-driven and to use data as an important source of input when making decisions, regardless of whether they’re small and routine or large and highly strategic.

"By taking all this data into consideration (and from all sources), Subaru can build a single customer view. This enables the brand to treat all consumers as individuals rather than large segments, meaning they are able to deliver more timely and relevant content based on real-time needs and desires."

How Subaru uses a data-driven marketing strategy to target customers | Econsultancy Subarus are not particularly sexy. Neither is the subject of data, for that matter.  Surprisingly, a combination of the two topics made for one of the most interesting sessions at this week's DataIQ Summit.

"By tracking consumers’ behavior, smart carts can give information about which areas of the store are frequently visited by shoppers and which are being overlooked. They can look at the order in which consumers are picking up items and note the items that are being picked up but then placed back on shelves. With this data, grocers can rethink their store layout informed by insights that go beyond the decades-old conventional wisdom on which many grocers continue to base their decisions."

Smart Carts Bring Data Analytics Into Grocery Raz Golan, CEO and co-founder of smart cart technology company Shopic, tells PYMNTS how smart carts can revitalize the store experience with data insights.

"This system augmented the meter inspectors, who were visiting the citizen premises at a regular interval, to identify issues which were invisible earlier, for example, fluctuation in consumption patterns of a house is now immediately compared to other consumers who live in the same area and have similar connection size, after a multivariate analysis, if an anomaly is found, meter inspector is prompted immediately to do a deep dive in the issue, sometimes they find underground leakages, sometimes it maybe water theft. A lot of inconsistencies are detected and fixed due to this on-the-spot analysis"

Here’s how Pune’s PCMC is saving 31,000 million litres of water using data and analytics - ET CIO Despite a sharp rise in population, the municipal corporation has managed to cut down water consumption by nearly a third each year by tracking water ..

Mobile users account for about half of web traffic meaning your website will need to cater to them just as much as desktop users. With increasingly short attention spans and familiarity with streamlined platforms, users are less likely to put up with a website that is clunky on a mobile device. But how can you know if your website is optimized for mobile? Using data analytics you can track and compare mobile vs desktop traffic, showing areas that need to be improved leading to more success for your website.