Hazelmade

We recently started a project to refresh our brand's visual identity. The shift is subtle: softer versions of our original colors and more elevated typography. We've refined the logo and other brand visuals and are letting the photography draw on a slower pace. And, if you order through our online shop, you are in for a surprise!

We're taking our pop-up shelves to the Kent Art & Wine Festival in Downtown Kent, this Saturday, June 6. Find us among many other local artists, businesses, and makers. Plus, live music, food, and local wine.

Thanks for organizing this event!

As our birthday month comes to a close, here's one final look back at 12 years of Hazelmade: This time, catalog covers.

I design these catalogs for our wholesale buyers each year. For a long time, we printed physical catalogs to hand out at trade shows. Now, our catalogs are digital only, but it's still important to me to mirror the feeling of opening a physical collection of photographs that inspire the reader to slow down and pause. I want the texture and feel of our objects to come to life, even in a digital space.

These covers have changed a lot overtime, but I love the warm and welcoming feel of our 2026 catalog. Like so much we've done this year, it feels both fresh and familiar.

Thank you joining me on this behind the scenes deep dive into 12 years of Hazelmade. I'm grateful for everyone who celebrated with us this month, and everyone who has supported me and my business throughout this journey. 🤍

A few days late, but we're still reeling from all the love we received at Hazelmade's 12th Birthday Party.

Thank you so much to everyone who celebrated with me. I'm so proud of everything this business has accomplished over the last 12 years, and I am grateful to everyone who has been there and supported me along the way. It's a gift to be a part of this community.

More coming soon. We'll see you again for year 13. 🤍

We've become known for our Tea Towels over the years, but you might not know that some of our current bestselling designs have had a few different iterations.

Swipe to see the before and after versions of classic Hazelmade Tea Towel designs. Comment below if you recognize any of these original towels.

We'll see you tomorrow, May 23rd, for our Birthday Party. Make sure you register for free using the link in our bio.