OMG Innovative Solutions

Hi there 👋🏼 I’m Rae, a busy social media manager who’s bringing the ⓢⓞⓒⓘⓐⓛ in 𝓈𝑜𝒸𝒾𝒶𝓁 𝓂𝑒𝒹𝒾𝒶 to this account 🎉
𝒜 𝒻𝑒𝓌 𝓉𝒽𝒾𝓃𝑔𝓈 𝒶𝒷𝑜𝓊𝓉 𝓂𝑒...

I’m AZ based but a Midwest girl at ❤️

I love to DIY & am always looking for a new project (suggestions welcome!)

In addition to communications, I have a BA in Sustainability & try my best to live wisely everyday 🌎

𝒩𝒾𝒸𝑒 𝓉𝑜 𝓂𝑒𝑒𝓉 𝓎𝑜𝓊!

It would be nice if you get connect your brand's products and services to EVERYONE on EVERY platform…but the truth is, marketing to your target audience, or the group of people most likely to take action by seeing your message, is the much more effective.
But how do you know who that is? 🤔
A good start is to define:
👤 The need for the product/service - what is the reason your target audience is buying?
👤 Demographics - age, gender, education of your most frequent customers?
👤 Interests - what do your customers like? Sustainability? Traveling? Outdoor activities?
👤 Behavior - what does this audience do? Read travel blogs? Spend hours on Reddit?
Answering these questions will help you understand where to reach your customers, and help you craft content that motivates conversion!

Who's ready for sp🎃🎃ky season?! 🙋‍♀️ Use the change of the seasons to do some refreshing on your brand's imaging and messaging. Start to think about the holidays before us, and how you might benefit from them.
Will you….
👻Create a Halloween special?
🦃Focus on things you're thankful for around Thanksgiving? 🎄Offer some kind of donation incentive for purchases near Christmastime?
How does your brand plan to take advantage of the holiday season?
👻

ANALYZE. How does your social media strategy measure up? A key component of ANY marketing strategy is to measure and track.
What is working and what isn't?
Some key KPIs for your social media focus include:
🌵Conversions. How much web traffic is being led by your social media? How many of those customers buy, sign up for your newsletter, join your loyalty program, etc.?
🌵Cost per Click. How much are you paying for your leads? (And are they converting!?)
🌵Likes, Comments, Shares, Mentions. How is your audience responding to the content you're creating?
…..
No time to track all of these? OMG Innovative Solutions is here to help! Send us a message today for your social media strategy proposal.

"Branding is the art of differentiation" - David Brier
How do you differentiate?
Give your brand its own, UNIQUE LIFE through:
🍍 Creative content creation
🍍 Authentic captioning
🍍 Including your logo on your content
🍍 Creating a branded hashtag
🍍 Authentic comments and responses
How else do YOU differentiate? Share below!

DONUT hesitate to be authentic in your posts! There once was a time when posts with short and sweet captions were always the winners. NOT today!
Your followers want to hear the voice of your brand and connect with your story. Make it personal, make it real. Not every post needs a call to action!
Creating an authentic and cohesive brand image is what will bring in followers that are here to stay. 🍩🍭🧁