Monte Clark

I’m an owner-operator of my company. What’s my biggest challenge?

Trying to wear too many hats. What I have learned is that there are two hats that cannot be taken off for too long.

The first is my marketing hat. My content needs to do some heavy lifting without pause. I cannot have gaps. If it takes 27 touches before someone will speak with me, and I leave a month out every other month, then you can imagine how that will affect my ability to create new relationships.

The second is my relationship hat. Notice, I did not say my sales hat. I don’t sell. I solve very specific problems for very specific people. It’s my responsibility to lead by example and show my clients what the solution to their problem looks like. When they see it, I don’t need to sell.

If you are an owner-operator like me, you need to be the face of your brand; you need to lead your team to do the same. If relationships grow your business, then you need a strategy to create and nurture those relationships at scale.

Don’t waste your content. Be consistent and demand more out of what you produce.
Content for the sake of content is wasted effort. No content at all is not an option.

I've watched brilliant founders go six weeks without posting because life got in the way. Then they spend a Sunday afternoon writing four posts, schedule them all at once, and feel good about it for about eleven days.

Then it stops again. They complain about how views suck on Linkedin; Sunday comes again.

Here is what a real content engine looks like in practice.
You show up once or twice a month and have a real conversation on camera. You answer questions you already know the answers to. You tell stories you've told a hundred times on sales calls.

That conversation becomes video posts that your ICP actually wants to watch. Those videos warm up your ICP before you ever have a conversation.

You didn't stare at a blank screen. You didn't wonder what to say. You didn't add another thing to your already overwhelming list.

You just showed up and talked.

A system works whether you feel like it or not. Motivation is optional when the process is built.

We even give your Sunday back!

Who can’t use more relaxing Sundays!?

Oh, and views improve. Linkedin loves video content, and so does your ICP.