Explore JAX Core

Jacksonville, FL has always played a powerful role in North American history — and today, it proudly stands as an official stop on the U.S. Civil Rights Trail.

Recently, I had the incredible pleasure of sitting down with First Coast News’ Deja Mayfield to share how my passion project evolved into a purpose-driven business dedicated to telling Jacksonville’s story — with a special emphasis on its rich Black heritage and history. After our chat, we hopped in my ride “Royce” and explored the very historic sites that helped shape the movement.

Thank you, , for taking the ride and helping amplify these stories.

Now it’s your turn.

🎟️ Book your seat on our NEW U.S. Civil Rights Trail — Jacksonville tour and experience the history where it happened.

Seats are limited — reserve yours today.