MECLABS

Team Building: Loyalty, relationships, pre-selling, and other keys to marketing management success (podcast episode #16) The game isn’t won under the spotlights. It’s won on the practice field. I thought of this age-old coaching maxim while hearing how our latest podcast guest prepares her marketing team for changes. Listen now to the How I Made It In Marketing podcast to hear Jeanne Hopkins, Chief Revenue Officer...

List Growth Tactics: How Kodak added 33% more email subscribers and 53% more YouTube followers You are always losing subscribers -- everyone is. The trick is to grow your database faster than it shrinks. You need to constantly build the list or, eventually, you won't have one. See how a B2B team at Kodak overhauled its capture page, added more calls-to-action, and updated its welcome series t...