Red Oak Local

What are the 2 BEST SOURCES of new guests for lodging properties?

It's NOT only Google Ads. It's NOT social media. And it's definitely NOT OTAs like Expedia & Bookingcom. These are all useful but they can't touch these two best sources.

#1 Your Property's Past Guests
Your past guests already know, like, and trust you. They have voted for your property with their dollars.

#2 Those Influenced by Your Past Guests
Your past guests tell others about you offline. AND they leave online feedback that can be shared with thousands of potential guests.

NOTHING can touch these two groups of potential guests - especially in a current/post-pandemic world.

How do you do everything within your control to keep the rest of 2020 from being a dumpster fire?

It's in the hands of consistently reaching and delighting these two groups.

Reach them, and you've got a head start on every other competitor in your area who's still hoping OTAs will save them.

We explore this and more in our free, detailed, and highly practical playbook for lodging properties here:
https://redoaklocal.com/covid-lodging-playbook/

-Matt Heffner
Founder, Red Oak Local

Run a hotel, inn, retreat, or bed and breakfast?

Then our free in-depth lodging marketing playbook will give you practical ways to not only survive but actually thrive during this time: https://redoaklocal.com/covid-lodging-playbook/.

During this pandemic, times have become uncertain for most lodging properties. You have no doubt seen or heard of a lot of “magical marketing formulas” that will get you through this time.

This is NOT one of those.

This is a playbook of how to market during the 3 stages of the pandemic - crisis, trickle demand, and strong demand. This is our playbook in fact - the one we have been using with our own lodging clients to help them navigate this time.

And we’re giving it to you. Not a trick. No catch. Not a thinly veiled sales pitch. Just real, honest-to-goodness steps on how to survive and then thrive over the next several months.

Don’t miss this step-by-step guide to growing your marketing.
https://redoaklocal.com/covid-lodging-playbook/

-Matt Heffner, Red Oak Local

The 3 Stage Lodging Marketing Playbook to Thrive After the COVID Pandemic Our in-depth lodging marketing playbook detailing how to survive and THEN thrive during and after the COVID Pandemic. For hotels, bed and breakfasts, inns, vacation rentals, and all lodging properties.