Exercise Luxury

The headline on the top of the homepage (and every page) is either descriptive or not. If not, the visitor may not be able to answer their first question: “Am I in the right place?”

It’s also an opportunity to use a target keyphrase and indicate relevance. But a lot of marketers write something clever or vague instead. But clear is better than clever.

Rather than write a fancy, but vague headline, write something descriptive. Make sure that you explain what the company does high up on the page, above the fold.

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