Business Simulation Lab

Come to and Participate in this Decision-making study to earn $5 cash or 0.5 credit for your class.

Sign up through this link: https://johnson.sona-systems.com/exp_info_participant.aspx?experiment_id=947

Do you understand the factors that determine product success in creative industries? In an integrated modeling framework, consumer reactions are captured and analyzed using machine learning to solve the ultimate puzzle.

Learn more about such dynamic and pioneering model through this link: https://journals.sagepub.com/doi/full/10.1177/00222437211016495

When multiple retailers hold inventory to satisfy random demand, retailer inventory-sharing strategies can potentially reduce the supply-demand mismatch and increase overall supply chain performance.

Learn about how this award-winning publication provides guidance for firms to make better decisions: https://pubsonline.informs.org/doi/10.1287/mnsc.2022.4323

Participate in the business simulation study to earn up to $25 Amazon gift card!

Here, you will have the chance to create a recipe for lemonade, choose marketing spending, forecast lemonade, and try to maximize your profits.

Sign up using this link: https://johnson.sona-systems.com/exp_info_participant.aspx?experiment_id=943

This Tuesday, the Business Simulation Lab started off the semester with lab orientation, along with a series of fun team-building activities at 120 Sage.

Our impassioned, professional undergraduate research assistant team cannot wait to conduct research and run field studies for professors in need.

See below for up-coming BSL studies happening the week of September 6-September 10!

$25 for 5 minutes! Sign-up here:
https://johnson.sona-systems.com/default.aspx?p_return_experiment_id=781